Anthony Carl

Summary

I was a media planner. In January 2026 I invented Atlas and built it into the platform my agency runs on: ops routing, Google Ads audits, print proofing, reporting. Nine months later it is in production and the people I used to sit next to depend on it. I write most of the code with Claude Code and Cursor, and I own it when it breaks.

Experience

1. Analyst, Innovation & Strategy — inventor of Atlas

   Jan 2026 – Present

   Mile Marker Agency

   Invented and built Atlas for agency operations, including print proofing and a beta Google Ads auditor. The case studies explain my selected contributions.

   • PPC Auditor (beta): model-output recovery, structured evidence and checkpoint methodology for Google Ads account analysis.
   • Proofing Pipeline: durable V2 jobs, input snapshots, worker leases, matching evidence and explicit partial results.
   • Ops Revamp: a decision-ownership matrix, a rebuilt ticket intake, and pre-flight gates that stop tickets from bouncing.
   • Built solo alongside the day job, with Claude Code and Cursor; shipped through pull requests with review.

   Ops Revamp →PPC Auditor · beta →Proofing · durable jobs →

2. Assistant Media Planner

   2024 – 2025

   Mile Marker Agency

   Media planning and reporting: the audits, proofs and tickets that Atlas later automated.

3. Marketing & growth roles

   2020 – 2024

   Alteryx · Swift Living

   Growth and analytics roles before the agency.

Stack

Core architecture

Next.js 14 · TypeScript · Node.js · Python · Supabase · Postgres · React · Tailwind CSS · Framer Motion

Data and intelligence

BigQuery · Vertex AI · Claude API · Gemini Vision · Firebase · PostHog / Mixpanel · Google Cloud · Azure

Orchestration and automation

Claude Code · Cursor · Playwright · Runtime cron systems · Google Ads API · Google Sheets API · Slack API · A/B testing

Education

B.S. Business Management — Specialization in Marketing

W. Turner Founding Dean’s Scholarship